The European Golf Tour, IMG and Social Media – are they finally getting the message?

Readers of my previous blog posts, tweets etc will be well aware of my opinion of how badly the European pro tours treat golf fans when it comes to social media. I’ve even presented my findings to the European Tour.

So it was with interest that I discoverd this morning that the Ricoh British Women’s Open is running a very succesful campaign on Facebook and a prize competition to boot. See the link below to enter to win.

What’s really interesting from our perspective is that the tournament promoter is IMG who also promote a lot of the events on the European Men’s tour. But they almost never get involved in social media marketing for those events. As I said, if anyone is interested, I have a report that breaksdown the tour by event, and highlights how far behind the European Tour is to their American counterparts in terms of fan engagement, the use of Twitter and Facebook and the missed opportunity to deliver added content and value to golf fans and therefore incremental benefits to tour event sponsors.

So, what’s different this time? Is the promotion a result of a late awakening at IMG or is it the case that someone at the title sponsor Ricoh or the LPGA or LGU or the Ladies European Tour have a more enlightened take on how golf fans want to experience a tour event?

Link to Ricoh Women’s British Open prize draw>>

2 Comments
  1. That’s great about the Women’s prize draw. The LPGA or LGU is performing a right job for women’s.
    David@California Golf recently posted..Patuxent Greens Country ClubMy Profile

  2. Interesting stuff. I used to play a lot more golf than I do these days. Wish I had as much free time as I did when I was young. – Ken

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