This afternoon I received an email alert that is going to cost me a small fortune over the next couple of years. Hello Kitty have just announced that they have entered the golf accessory market, and as the proud father of two beautiful young girls, who both love Hello Kitty and also play golf, I know what is coming.
So I headed over to the website that is listed on the press release, but to my surprise, the website is displaying a lovely ‘Coming Soon’ message.
This is marketing 101 stuff. If you are going to send out a digital press release, make sure that all the other ‘stuff’ has been done, like asking the development team to turn on the website. If it’s not ready, just wait until it is.
By the time you read this, they may have updated the site. Click on the image to find out.
